60-Second Guide to Creating a Market Niche

Starbucks did it. So did Sam’s Club. For that matter, McDonald’s did, too. They carved themselves a successful business niche. When Starbucks came on the scene, it raised coffee from a mere beverage to a culture in its own right. Warehouse clubs like Sam’s made shopping in bulk fashionable and before

In just 60-seconds, you will learn how to create a market niche.

0:60 Concentrate on a Niche Market
In today’s competitive business climate, you’ve got to separate yourself from the pack — you’ve got to create a niche. By offering something no one else has and by targeting your business to a few select markets, you protect yourself not just from the competition, but also from the twists, turns, and plunges of the economy.

0:46 Advantages of a Niche
By creating a product or service that so completely fills a need, your customers will have a hard time imagining life before you came on the scene. Is there a niche that your competition has failed to fill? Can you, perhaps, become a specialist in an area where there are many generalists? The most successful marketers are those with special, specific expertise in a particular area.

0:38 Questions You Should Ask Yourself
Finding your own niche is often a matter of putting a new spin on what you already do. Ask yourself, how can I differentiate my business from others? How can I create the perception that my market simply cannot live without me. What do I have to offer?

0:23 Define Your Niche
Decide who you want your customers to be. Carefully choose your focus. If you have trouble, then examine the needs of your customers. Match what you’re selling to what the customers want to buy. Make sure your niche is special, unlike anything else out there. Make sure your niche is viable. Is there a market? Is it a strong one?

0:03 Repeat the Process
Do it all over again when your niche has grown old. Look at where your market has been and where it’s going. Brainstorm new products and services to add to your business mix and be prepared to respond to change. The secret to successful niche marketing is the ability to grow and evolve with the times.

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Achive Your Goals

About now, you may be experiencing “goal withdrawal.” It’s that time of year when you begin to lose the momentum and drive you may have had on Jan. 1. Many of you have already given up the ghost. Since you didn’t call it a goal in the first place – you called it a “resolution”– and you really had no plan to achieve it anyway, it wallowed. Some of you were more ambitious at the first of the year – you made a list of 10 goals. Have you achieved any of them yet? Close? Are you working on them at the same level of intensity you did on Jan. 2?

Many of you started to achieve, but the “real-world” has now kicked in. Some of your goals and dreams of achievement have been kicked to the curb. As a service to everyone, I’m going to give you the shot in the arm – or kick in the butt – necessary to maintain “success momentum” and help you achieve your goals and dreams.

Prune. Make a “get real” decision as to which goals you want to achieve. Forget the others. When too many goals are on your mind, achievement of them gets bogged down.

Dig-in. Make a commitment to yourself to do whatever it takes to achieve your goals. Get “you” tough. Harness your personal power.

Discipline yourself. Focus on your commitment to achieve. Practice with a small achievement every day.

Enlist the help of others. Not to do the work for you, but to work with you and to encourage you to get the job done. You must have the support of others in order to achieve your goals.

Give. It’s easy to get support. All you have to do is give support.

Shields up, Captain Kirk! Don’t be vulnerable to the negative influence of other people. Find happier, successful people to hang around with.

Choose your associations.

Work on two of your goals every day, even if only for a short time. Short bursts of accomplishment sets a work tone and give you that great (and consistent) feeling of accomplishment.

Visualize yourself doing the steps necessary to achieve your goal. Visualize yourself actually achieving your goal. Visualize yourself enjoying the benefits and rewards of achievement.

Be relentless. Don’t quit in the pursuit of your achievement. This attribute is the definition of “success momentum.” Your drive to achieve must be relentless. Your desire to accomplish your goals will determine your outcome. Find the time. Don’t tell me you “have no time.” Everyone has the same amount of time: 24 hours a day. The question is: How are you investing yours? Try substituting time. Twice a week, substitute TV time with goal achievement time. In order to achieve goals, you have to invest your time.

Find the “why.” There are two “why’s” that will unlock the secret of achievement. Why you want it, and why you haven’t done it so far. What will you do, or what will you change for the better after you achieve, and what has been preventing this achievement so far? The secret is in the daily dose. Do a little toward your goal every day. Write down how much or how little you must do each day in order to achieve. Then, do it. If you look at goal achievement as the stepping stones to your success, you at once realize both their importance and their significance in your life. You also realize that the task is up to you.

Others can help you, but the responsibility for completion, for achievement, is 100 percent yours. And others will be jealous. People will try to rain on your parade because they have no parade of their own. Don’t let other people tell you, “You can’t.” Tell them how you will, and ask for their support.

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